- Make it easy to type. You don’t want your visitors ending up somewhere else because you added a silent “T” to your name.
- Keep it short.Supercalifragilisticexpialidocious is better left to Mary Poppins.
- Use keywords. If you can, incorporate the product or service you offer.
- Target your area. Consider using your geo-location to your advantage.
- Avoid numbers and hyphens. These keys aren’t typed as frequently as the alphabet — don’t make people work to find you.
- Be memorable. Standing out from the crowd is good thing.
- Research it. Don’t grab the first name you think sounds catchy — test among your friends and family first.
- Use an appropriate domain extension. Don’t get stuck in the .com mindset.
- Protect and build your brand. Consider registering multiple variations to safeguard your brand.
- Act fast. New domains are registered every day — don’t wait too long, or yours might get snatched.
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